EazyCity
what they doEazyCity, the brainchild of two close friends Julia Lynes and Enrico Zoppi, blossomed from a humble two-man operation in 2004 to a leading international live abroad agency.
Operating across multiple offices in Ireland, the UK, Spain, Italy, France, and the USA, they’ve created a network that spans continents. EazyCity’s commitment to providing enriching live abroad experiences is fulfilled by a dedicated team of nearly 50 employees.
The Big Problem
The hurdle EazyCity faced was their outdated Magento system. Having been with Magento for a substantial amount of time, they yearned for a fresher, more modern, and efficient platform.
Their primary goal? A contemporary, rapid, user-friendly website capable of seamlessly processing payments. This ambitious undertaking required a complete overhaul, a task they entrusted to us at Flying Web Solutions.
The Solution
Our strategy for EazyCity started with the intricate process of creating a comprehensive mindmap to cover all subdomains and primary links on the website. With years of hard-earned high Google rankings on the line, it was critical to ensure a smooth transition.
To provide an optimal user experience and retain their search engine status, we proposed a bifurcated approach. We separated the informational platform from the payment platform, using the reliable and adaptable WordPress & WooCommerce to build custom websites for both.
Business Impact
With the new, easy-to-navigate interface, the website witnessed an impressive 35% surge in organic traffic.
Despite the transition, the website managed to maintain, and in several areas, improve its Google ranking, going up by an average of 2 positions.
The revamped website’s improved SEO resulted in a 20% decrease in average ad spend, enhancing overall marketing efficiency.
what they said about us
Enrico Zoppi
Co-Founder & Director
Davide’s passion for IT and Web development is admirable. Davide has the right attitude towards people and he is extremely reliable. He is competent, committed, loyal, enthusiastic, flexible and trustworthy. I was particularly impressed by Davide’s ability to quickly learn new skills in the job and to solve difficult IT problems efficiently. Davide has the right attitude towards people and project deadlines. He is competent, committed, loyal and trustworthy.
