TheFashionClub
what they doTheFashionClub, founded by Emma Lucey, is a premium dress rental service on a mission to make high-end fashion accessible while reducing fashion’s environmental impact. A seasoned stylist, Emma recognized both the expressive power of fashion and the importance of sustainable choices. TheFashionClub allows customers to enjoy luxury looks without the expense or waste associated with traditional retail, championing a sustainable future in fashion
The Big Problem
As a new entrepreneur joining the #womeninbusiness movement, Emma needed a sophisticated yet user-friendly e-commerce site to launch TheFashionClub. She envisioned a site that would seamlessly support the dress rental experience, allowing users to easily book rentals and in-store styling appointments in Macroom. Beyond rentals, she wanted a back-end system that she could manage independently, enabling her to handle orders, marketing, and promotions with ease
The Solution
Our team built a custom WooCommerce rental platform tailored to TheFashionClub’s needs. We focused on designing a visually captivating, mobile-friendly site that made browsing, booking, and renting an effortless experience for users. On the back end, we integrated robust features to allow Emma complete control, from dress inventory to appointment scheduling and customer engagement. With automated systems in place for order fulfillment and email marketing, the platform enables Emma to grow her business and keep her customers engaged.
Business Impact
Streamlined User Experience: Customers can now browse, book, and rent dresses with ease, fostering a seamless rental journey.
Enhanced Backend Control: Emma has full control over the site’s backend, allowing her to update inventory, manage newsletters, and launch promotions independently.
Scalability: The platform is designed to scale, providing a foundation for additional services, styles, and community features as TheFashionClub grows.
Community Growth: The website not only supports a rental business but also fosters a community around sustainable, luxury fashion, empowering customers to make stylish and eco-friendly choices.
what they said about us
Emma Lucey
Founder
Davide has been a pleasure to work with and created/designed an amazing website for my business . Davide was very responsive to any issues I had and fixed them straight away , did constant follow up to make sure things were going ok and also give me some great recommendations and tips on how to improve the business and website . Delighted to have chosen Fly Web Solutions for my website design 🙌🏻 Would highly recommend.
